BharatVizz Suvidha Kendra (BSK)
One Village One Product (OVOP-BSK) Initiative
Vision To transform rural villages into self-reliant economic units by identifying, developing, branding, and marketing one unique product from each village, thereby creating sustainable employment opportunities and increasing household incomes.
Mission
To empower farmers, artisans, women, youth, and self-help groups through skill development, value addition, digital marketing, financial inclusion, and market access under the BharatVizz Suvidha Kendra network.
Objectives
Identify one unique product, craft, agricultural produce, or service from each village.
Promote local entrepreneurship and self-employment.
Create village-level brands with national market reach.
Enhance income of farmers, artisans, and rural households.
Encourage women and youth participation in economic activities.
Support “Vocal for Local” and “Atmanirbhar Bharat” initiatives.
Key Components
- Product Identification
BSK shall conduct village surveys to identify products having:
Traditional value
Market demand
Local availability of raw materials
Employment generation potential
Examples:
Rajma
Honey
Basmati Rice
Spices
Handicrafts
Wool Products
Dry Fruits
Pickles
Herbal Products
Dairy Products - Capacity Building
Skill development training
Packaging and branding workshops
Digital literacy programs
Financial management training
Entrepreneurship development programs - Branding & Packaging
BSK shall assist villages in:
Designing logos and labels
Attractive packaging
Product certification
Quality standardization
Registration under relevant government schemes - Market Linkages
E-commerce integration
Social media promotion
Participation in exhibitions and fairs
Retail partnerships
BharatVizz online marketplace - Financial Support Facilitation
BSK shall facilitate:
Bank loans
Mudra Loans
PMEGP assistance
MSME registration
Government subsidies and incentives - Digital Promotion
Each village product shall receive:
Dedicated web page
Social media campaigns
Online catalogue
Digital payment facilities
QR-code based product information
Expected Outcomes
Increased village income
Reduced unemployment
Promotion of local products
Women’s economic empowerment
Rural entrepreneurship development
Strengthened village economy
Sustainable rural development
Implementation Strategy
Phase I: Survey and Product Identification
Phase II: Training and Capacity Building
Phase III: Branding and Packaging
Phase IV: Market Linkage and Promotion
Phase V: Monitoring and Expansion
Slogan
“One Village, One Product, One Identity”
Proposed by
BharatVizz Suvidha Kendra (BSK)
“Empowering Villages Through Enterprise, Innovation and Digital Connectivity.”